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Articles
Media Campaigns or Strategic Partnerships: What Drives Sales
October 23, 2026
Media campaigns or strategic partnerships to drive sales? Learn when each works, how to combine them, and how to prove…
Reaching High-Intent Audiences to Drive Sales
October 22, 2026
How to find buyers who are ready to act, from search and retail media to the real estate channel, and…
How CPG Brands Can Reach College Students on Campus
October 21, 2026
A practical playbook for CPG brands on reaching college students on campus: timing, approvals, sampling, peer influence, compliance and measuring…
How Makeup and Skincare Brands Can Reach College Students on Campus
October 20, 2026
A practical playbook for beauty marketers: where college students actually buy, how to build campus ambassador programs, and how to…
Media Planning Tips for the Holidays 2026
October 19, 2026
Six weeks out from Black Friday, here is how to plan holiday 2026 media: phasing, budget splits, CTV, retail media,…
Holiday Media Planning With Gift Guides: A 2026 Playbook
October 18, 2026
How to plan holiday media around gift guides in 2026: timelines, earned, paid and retail media layers, measurement, and what…
Building a Media Sales Pipeline That Buyers Trust
October 17, 2026
How to build a media sales pipeline for a retail or commerce media network: stages, proof points, measurement and the…
CMOs: Bring 5–7 Revenue Metrics, Not Impressions, to the Board
October 16, 2026
Replace ad impressions with five to seven revenue metrics, use incrementality and ROMI to test impact, and take a one…
Audience Extension in Retail Media: 4 Levers to Close the Offsite Gap
October 15, 2026
Learn how retail media audience extension reaches shoppers offsite, why purchase intent falls, and how four levers plus measurement checks…
Retail Media Data Onboarding Must Prove Match Quality Before Scale
October 14, 2026
Turn shopper, POS, loyalty, and CRM data into activatable audiences. Learn how to check consent, identity matches, delivery formats, and…
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