Stand Up a Retail or Commerce Media Network

Build a revenue engine around the audience you already have

Retail and commerce media networks can create material new revenue streams for companies with strong consumer reach. They turn existing audience demand and customer behavior into a media business.

Kontrol Media helps companies stand up and run these networks, building and operating the commercial side of the business.

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Sounds like your business?

Companies with a meaningful consumer audience or transactional activity are strong candidates for a media network.

Examples include:

  • Retailers: furniture, hardware, home goods, grocery, pharmacies, department stores
  • Real estate, finance, travel, home services, credit
  • Ecommerce and marketplaces
  • Automotive, lifestyle, entertainment

If people already come to you for products, services, or decisions, the foundation exists.

Why many efforts stall

Common blockers include

  • Operational complexity
  • Difficulty building advertiser demand
  • Unclear audience value
  • Technology decisions outweighing revenue focus
  • Limited access to experienced sellers with direct brand and agency relationships

The opportunity is clear, but difficult to activate alone.

We integrate with your existing legal, finance, and data functions.

What Kontrol Media brings

We build and operate the revenue side

  • Business and pricing design
  • Offer and pitch creation
  • Pipeline building and sales outreach
  • Brand and agency relationships
  • Campaign activation support
  • Data guidance within client systems
  • Ad tech, ad ops, and marketplace setup and operations
  • Billing and contract support
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Why companies choose us

We understand how these networks operate in the real world.

Our experienced sellers bring brand and agency relationships that shorten time to revenue and reduce risk.

And we work as part of your internal team to build a business that fits your organization, not a one-size model.

In-market example

RE/MAX company logo in bold black text.

REMAX wanted to create a new revenue stream around its audience reach and homebuyer demand. Kontrol Media defined the opportunity and built a commerce media network to deliver it.

  • Designing the model
  • Launching in four months
  • Building millions in active pipeline
  • Creating the first commerce media network in real estate
  • Operating the network today
  • Supporting technology and data direction
  • Managing sellers, reporting, and execution
Black and white exterior view of a RE/MAX office window with the company logo prominently displayed above a brick planter with flowers.

The program continues to expand, including marketplace development.

What becomes possible

You get a media business built inside your organization, supported by people experienced in running media networks.

Learn more