The Real Estate Channel
Reach homeowners directly, or through the agents they trust.
The Opportunity
Home buying is a long stretch of decisions. It starts with a search and agent interactions and keeps going well past closing, through moving, remodeling, insuring, settling in. That gives advertisers a wide window to be useful.
We reach homeowners, buyers and sellers while those decisions are happening: searching listings, scheduling showings, signing closing documents.
Two Approaches
Direct to the homeowner
This path covers both broad reach through our media partners and narrower placements built around specific moments in the buying process.
Media partnerships
We have direct partnerships with publishers such as REMAX and HuffPost, giving advertisers access to tens of millions of homeowners and buyers. That means custom campaigns built around your goals, spanning advertising, social media, content creation, and participation in online and real-world events, as well as ready-made programs you can launch quickly.
In-market homebuyer emails
Reach people actively searching, with messaging tied to where they are in the process.
Document signing platform
The only digital ad placement in the U.S. guaranteed visible on closing day, across 30+ document types and over 50MM signatures a year.
In-game inventory
Ad placements inside mobile games that homeowners and buyers already play, reaching an audience that's already home-interested.
Through the agent
Homebuyers and sellers trust agents more than almost anyone else in the process, so we treat them as more than a referral channel.
Agent influencer network
Agents create authentic content and share real usage stories with their clients, activated across major brokerages nationwide, within compliance guidelines.
Agent email program
Direct, 1:1 outreach that puts your product in front of agents, built around a clear call to action rather than a generic blast.
Agent ad program
Targeted campaigns across display, social, and connected TV, built from a database of 2.3M agents and segmented by geography, brokerage, or whatever fits the goal.
Let's Talk
Whether you’re looking to reach homeowners directly, connect with the agents who guide them, or both, we can build a program around what you’re trying to accomplish. Get in touch.