As eCommerce continues to evolve, brands are constantly seeking new ways to engage customers and drive value beyond traditional retail transactions. Enter Commerce Media Networks—a growing frontier that unlocks advertising potential for non-retail companies. And this is where Kontrol Media steps in.
From Retail Media to Commerce Media
Most of us are familiar with Retail Media Networks—platforms like Amazon or Walmart where brands promote their products directly within the same ecosystem they’re sold. It’s a transactional model that allows for measurable results, and advertisers love it.
But what happens when brands don’t sell directly online? That’s where Commerce Media Networks come into play.
Companies like real estate firms, banks, or insurance providers attract significant website traffic—but they don’t sell physical products. Yet, they do serve audiences who are on a journey that intersects with commerce. For instance, a user visiting a real estate site like RE/MAX may also be looking for mortgage solutions, home insurance, or moving services. That audience has intent—and intent has value.
The Challenge: Ad Sales Isn’t Their Core Business
While these non-retail brands recognize the opportunity, executing a successful commerce media strategy isn’t simple. They’re experts in homes, finance, or insurance—but not in selling ads, managing campaigns, or building media relationships.
Many commerce media networks attempt to stand up their own ad platforms, only to discover that monetizing traffic isn’t as easy as flipping a switch. Without a deep understanding of ad serving technology, first-party data activation, or pricing models, these companies often hit a wall.
Where Kontrol Media Comes In
Kontrol Media specializes in helping non-retail companies unlock the full potential of their commerce ecosystems. Our approach goes beyond basic ad sales—we build holistic strategies that encompass:
- Audience-first planning: Understanding who’s visiting your platform, and what they’re likely to buy.
- First-party data activation: Turning your website traffic into targetable segments for advertisers.
- 360-degree media packaging: From digital display to email, social, and custom content—we build comprehensive deals that go beyond banners.
- Partnership development: We create long-term media relationships that extend beyond one-off campaigns.
In short, we make commerce media work—by designing systems that align brand value with transactional relevance.
A New Model for a New Media Economy
Whether it’s a homebuyer in need of home services or a banking customer exploring investment opportunities, every commerce media network has its own ecosystem of relevant advertisers. The key is in identifying the right verticals and curating ad offerings that genuinely add value to the user journey.
At Kontrol Media, we’ve developed a proven framework to do exactly that. We’ve helped clients like RE/MAX discover new revenue streams through media partnerships—and we’re ready to bring that expertise to companies across industries.
Ready to Grow Your Commerce Media Network?
Commerce media is no longer just an opportunity—it’s a necessity for brands looking to diversify their revenue in a post-cookie world. Let Kontrol Media guide you through the complexity and help you transform your audience into a valuable media asset.
Let’s build your next revenue engine—together.