Al Sefati

I’m an AI-forward digital marketing leader and seasoned SEO veteran with over two decades of experience driving growth for global brands like The Walt Disney Company, Nike, and Expedia. My work sits at the intersection of enterprise SEO, AI-driven search, and performance marketing.

I began my career during the Dot Com era as a web developer before transitioning into SEO and SEM in the early 2000s, where I found my true focus. Today, I specialize in enterprise SEO strategies that go beyond rankings, incorporating AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to help brands stay visible across AI-powered search experiences.

My approach blends deep technical expertise, structured thinking, and data-driven analysis. I build scalable SEO and SEM roadmaps aligned with how modern search works, delivering insights that drive measurable business outcomes, not just traffic.

Over the years, I’ve led digital strategy initiatives for enterprise organizations while also helping high-growth startups compete and scale. My focus is on helping brands adapt to the evolving search landscape and win in an AI-first world.