Connect with college students where they shop.
Follett Media Network puts your brand inside the stores, screens, and inboxes college students already use.
Representing
1,000+
campus and digital stores
6M+
students reached across North America
9M+
in-store and online transactions annually
61M+
annual online site visits
Connected everywhere
How your brand reaches students
Show up on campus, online, and through the peers students trust with one connected media network.
01
On campus
Signage, sampling, and sponsored events on the ground
02
Online
Banners, email, and sponsored placements
03
Peer to peer
Student ambassadors and influencer partners
One network, end to end
What’s possible
On-campus activations
- In-store signs and promotional inserts
- Sponsored events and experiential marketing
- Product sampling and giveaways
Digital engagement
- Private marketplace or direct digital banners
- Influencer marketing with student leaders
- Targeted email marketing
Data and analytics
- In-depth consumer insights
- Real-time campaign performance tracking
- Customized reports and strategy optimization
Proven partnerships
It’s already working
Brands across technology, food, media, and CPG are finding measurable growth with Follett.
13x
ROAS
10-yr partnership
33%
email open rate
35K reached
1.4M
inserts
600+ stores
35%
email open rate
300K reached per semester
On the ground
Real-world activations and student attention.
Category impact
More results across categories
356%
sales lift
21%
in-store sales lift
1M students reached
68%
average email open rate
36% online sales lift
200K
average students reached
24% unique click-open rate
Key moments to reach students
Orientation
March – September & December – January
- Banners on the “Welcome to Day One” landing page
- Category-targeted banners
- Email offers through bookstore coupon campaigns
- In-store placement at orientation, textbook pickup, and checkout
Football & basketball season
September – March Madness
- Desktop and mobile banners
- 1:1 email offers
- In-store posters and digital kiosk QR codes
- Samples and inserts at checkout
Graduation
Spring (April–May) & Fall (November–December)
- Homepage and sitewide banners
- Email campaigns to graduates
- In-store and digital kiosk signage in the grad zone
Alumni
May – June & January – February
- Gift-giving and school spirit email campaigns
- Desktop and mobile banners
- Extended reach across web and mobile audiences
A few of our schools
Examples of colleges in network
From major state schools to city campuses and private institutions, Follett brings your brand into trusted student spaces.
What the network gives brands
Follett’s stores and websites reach students in person and online
Scale
Millions of students across 1,000+ campus and digital stores.
Relevance
Place your brand inside the moments students already care about.
Connection
Bridge physical campus experiences with high-intent digital media.
Insight
Track performance and continuously optimize your campaign strategy.