Author Archives: Seth Walworth

About Seth Walworth

Seth Walworth is VP of Industry Marketing for KontrolMedia and was previously Director of Marketing for MESoft, Inc., a digital supply chain software and systems firm that pioneered “tapeless workflow” for TV and feature films. He has 30 years of telecommunications marketing and product management experience with MCI, Verizon, and Telecommunications Technology, Inc. In May, 2010, at Digital Hollywood, he presented the whitepaper “Making Online Profitable: The Case for Strategic Collaboration between Global Carriers and the Media Industry” to 70+ by-invitation-only executives from advertising agencies, all the major studios, and nine global carriers. In 2007, he led a team of UCLA Anderson School of Management MBA students in building an ROI model, “Exploring the Benefits of Tapeless Workflow”, with input from over 40 media executives. He has published articles in Telecommunications and Telephone Engineer & Management.

Privacy versus “Free” – The Need to Make Internet Advertising Work

Posted on April 19, 2011 by Seth Walworth

Jeff Chester, executive director of the Center for Digital Democracy, thinks that AT&T’s proposed acquisition of T-Mobile is about a lot more than eliminating a competitor.  In an interview with Dan Butcher in Mobile Marketer, Chester says the real driver … Continue reading →

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AT&T and Verizon want you to trust them – should we?

Posted on April 12, 2011 by Seth Walworth

Carriers have all the tools – quality-of-service transport capability, massive subscriber databases, end-to-end visibility into what users do during online sessions, visibility into cyberlocker (pirate site) traffic, storage, distribution, security, billing, and any-screen formatting infrastructure – to make the Internet … Continue reading →

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Paying for the Internet – Explosive growth requires a new approach

Posted on September 16, 2010 by Seth Walworth

There are two basic ways carriers can monetize the projected huge growth in Internet traffic, 4000% by 2014 for mobile users alone, to justify needed Internet backbone upgrades. 1) Carriers can charge users more for data transport – with volume … Continue reading →

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The Reality of Neutrality – Don’t Kill the Carrier

Posted on August 25, 2010 by Seth Walworth

If there is anything positive about the Verizon – Google proposal to modify Net Neutrality and reshape the Internet, it’s that it will make everyone confront the fundamental issue of “Who is going to pay for the Internet and how?” … Continue reading →

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Introducing “Digital Dough”

Posted on August 25, 2010 by Seth Walworth

This blog, “Digital Dough”, an extension of our whitepaper “Making Online Profitable”, is about making money and improving user experiences on the Internet.  The intent is to highlight structural barriers that interfere today and ways to fix things moving forward.  The basic … Continue reading →

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